Lincang Tianxia Chadu Tea industry Group Co., Ltd. is a private enterprise registered in Linxiang District, Lincang City. The company originated from Yunnan Yuyuanxiang Tea Culture Communication Co., Ltd. registered on March 24, 2016. After its registration, the company started to build Nanmei Pojiao Tea Plantation in April of that year, and conducted trial production of autumn tea in October of that year; in view of the company’s construction speed and operation situation, in December 2016, the district committee and district people’s government arranged to jointly build Zhangzhen Tea Factory supported by the Bank of China Yunnan Branch; since 2017, combining the local resource advantages and the objective needs of industrial poverty alleviation, Weiping Tea Factory, Nahan Tea Factory, Nannuo Tea Factory, Yongping Tea Factory, Duoyi Tea Factory, Mingzi Tea Factory, Manqi Tea Factory, Mayidui Tea Factory and Manqi Breeding Farm have been built successively with the support of the district Party committee and district government. Through efforts for more than two years, starting from the construction of Nanmei Pojiao Tea Plantation, 10 tea processing plants and one ecological tea-ground chicken farm have been built. It is equipped with nine sun drying production lines, three black tea production lines, four groups of pure Pu’er (fermented tea) fermentation tanks, fixed assets of 61.4 million yuan have been formed, the enterprise’s processing land area is 650 mu, the self-owned tea garden covers an area of 2000 mu, and the related tea gardens cover an area of 110345 mu, which covers Lincang Bingdao tea area and Bangdong tea area. The annual production capacity of all kinds of tea products is 5000 tons, and the annual production capacity of ecological tea ground chickens is one million chickens.
In order to highlight “Lincang brand” and promote “Lincang flavor”", spare no effort to promote Lincang tea to go out of the province and go global, further improve the popularity and reputation of Lincang tea, build a regional well-known brand, the company has engaged the well-known consulting agency Hejun Group for strategic planning. After the company requested the district committee and district government and the municipal tea office to forward the application to Lincang People’s Government for approval, with the municipal tea public brand “Tianxia Chadu” as our company name, with Yunnan Yuyuanxiang Tea Culture Communication Co., Ltd. and Yunnan Lincang Linxiang Muyang Tea Industry Group Co., Ltd. as well as its ten tea processing plants as the basis, In July 2018, it was reorganized and renamed to register Lincang Tianxia Chadu Tea Industry Group Co., Ltd. In accordance with the development philosophy of “Be rooted in Lincang, get devoted to poverty alleviation, carry on the tradition, get driven by science and technology, and have global vision”, the company has launched six series products including Pu’'er raw tea, black tea, white tea, scented tea, green tea and pure Pu’er (fermented tea).
Ⅱ. Company social resources and related qualifications
The company is the strategic partner and teaching practice base for the research and development of Yunnan tea in Huazhong University of Science and Technology, and Mayidui Tea Factory was jointly built through investment. Pu’er pure tea, which is jointly developed, has been granted a national patent (Patent No. : 201810064877.5); The company is the partner of Bank of China in industrial poverty alleviation, as well as the contracted merchant of Bank of China for the platform “Public welfare in China” platform. Besides, they jointly invested in the construction of Bangdong Zhangzhen Poverty Alleviation Tea Factory; the company is the implementation unit of Shanghai - Yunnan poverty alleviation cooperation project. Through the “Shanghai-Yunnan poverty alleviation cooperation” mechanism, the company made joint investment with the construction assistance party in Shanghai to build Manqi Ecological Tea Ground Chicken Farm; the company is the tea processing base for the tea industry project in Xinjiang Alataw Pass Comprehensive Bonded Area.
With the complete procedures for food production licensing, the company is equipped with equipment for preliminary screening of pesticide residues and related inspection equipment. The quality traceability system is established for all products, realizing the whole process traceability from tea cup to tea field (The company’s code scanning traceability quality management system has been highly recognized by relevant provincial and municipal departments); with the special license for the production of border-sale tea, the company is the national designated production enterprise of border-sale tea; the company has obtained related qualification for the export of tea, and the products have been exported to Mongolia; as the member of China Tea Marketing Association, the company is a newly established enterprise above designated size in 2018; the company has obtained the tea organic certification, the organic base area is 15,000 mu, the annual output of organic tea is 922 tons. At present, it is lincang city tea garden organic certification area of the largest, the largest production of tea enterprises it is the tea enterprise with the largest area of organic certification and the greatest output in Lincang; the ecological tea ground chicken of the company has obtained organic certification; the company has obtained the license for the use of the trademark of Yunnan Pu’er tea with geographical indication certification.
Ⅲ. Corporate social responsibility fulfillment
The tea factories subordinate to the company cover 31 administrative villages in Linxiang District, benefiting 67,862 tea farmers in 17,603 households (including 18,770 tea farmers in 4,707 registered households), and all of them have established close interest connection mechanism with village collectives, cooperatives and poor households; the company's breeding section Manqi Breeding Base owns 100,000 ecological local chickens on hand, in which nearly 110,000 chickens are raised in a scattered way, covering 10 administrative villages in Linxiang District, The company is the tea manufacturer of “October 17 Hand-in-hand” poverty alleviation designated in Lincang City and the initiator of the tea operation platform in the municipal “Hand-in-hand” poverty alleviation. It is the leading enterprise of industrial poverty alleviation in Linxiang District and the social model of poverty alleviation in Lincang City. Through the production and sales of tea for poverty alleviation, the company has donated more than 600,000 yuan as the special poverty alleviation charity fund in Linxiang District; the company has provided financial aid for six poverty-stricken college students, and employed 14 registered households as the enterprise employees.